Zarah Lundin, founder of Zarah Activation, combines a passion for personal development with a deep understanding of business dynamics. Holding a Diploma in Coaching from an ICF-accredited program, Zarah is dedicated to helping clients discover their core motivations and take purposeful actions for lasting success.
Zarah’s journey has been fueled by curiosity, resilience, and a relentless pursuit of growth. From launching a blog at 14 to entering London’s real estate market at 21, she has consistently embraced challenges that expanded her horizons and connected her with different cultures and perspectives.
Zarah brings extensive experience in finance, sales, and the tech sector, with a focus on growing startups and scaleups. Her professional expertise is enriched by a strong global perspective, developed through multiple work occasions in London and studying during an exchange semester at IE University in Madrid. She holds a Master of Science in Business and Management from Uppsala University and a Bachelor of Science in Business and Economics from Stockholm University.
This background has provided her with valuable insights into the challenges businesses face and the opportunities for growth. Her passion for coaching was sparked as a client, where she witnessed its transformative power on both personal and professional levels.
A pivotal year-long sabbatical allowed her to realign her approach to life and work with a deeper sense of purpose and self-leadership. This transformative experience inspired her to pursue coaching professionally, blending her business expertise with personal growth to guide clients through significant transformations in their professional and personal lives.
Zarah’s mission is to empower professionals and businesses to achieve their full potential, driving greater alignment, purpose, and success.